Det digitale liv

Rapporten " Digital Life" skulle være den mest omfattende undersøgelse af brugen af digitale medier over hele verden.

50.000 interviews med brugere i 46 lande.
Stigningen i social networking og brug af digitale kilder er voldsom.

"Core data from the study is being made publically available on http://www.discoverdigitallife.com/. The report reveals rapid increases in digital engagement and social networking in fast developing marketing such as Latin America, the Middle East and China.
According to the study, digital sources are the number one media channel for people who have online access, with 60% of online users accessing the internet daily, compared to 54% for TV, 36% for radio, and 32% for newspapers"